Elementa Workspace explained: The thinking
behind Landmark Space's rebrand

After more than 25 years as one of the UK's most recognised names in flexible workspace, Landmark Space has officially unveiled Elementa Workspace. Far more than a cosmetic rebrand, the firm’s new identity marks the public arrival of a philosophy that has been decades in the making. 

Dubbed Science at Work, Elementa shifts the conversation well beyond the physical workspace itself. Rather than measuring success by design and aesthetics alone, it places the emphasis on something far more enduring: the influence a workplace has on the people who inhabit it every day. No longer treating the workplace as a static product, Elementa views it as a living ecosystem, continually informed by insight, refined through experience and designed to help businesses and people perform at their best. 

Beyond beautiful workspaces

The flexible workspace sector has never looked better. Across the industry, hospitality-inspired service and top-tier amenities have become the new standard. 

For Elementa, however, design is only the starting point. From layout and lighting to acoustics and tech, every component of an Elementa site is informed by evidence of how people think and work. The name Elementa is rooted in this very philosophy - a reflection of the many individual elements that, together, impact the way in which people and businesses thrive.

As Chief Executive Officer, Ed Cowell, put it: “The name Landmark Space carried us for 25 years, but it described what we do, not why it works. Elementa Workspace is the belief we've held since day one: a workspace should be run as a system, not a collection of desks. We call that Science at Work - and it's already delivering, with an NPS of +63. This isn't just a new name. It's what the next chapter of flex has to look like.”

Turning insight into action

For Elementa, evidence only becomes valuable when it leads to meaningful change. And, central to this approach is Catalyst, the operator's proprietary always-on feedback platform, designed to capture occupier sentiment as it happens rather than relying on annual surveys or retrospective reviews. 

Behind the scenes, Elementa also uses a bespoke journey-mapping platform to measure over 150 touchpoints across the client experience, from first impressions to the performance of spaces and services over time. The result is a clear picture of where the experience excels, where friction exists and, crucially, where there’s room to make it even better.

By stratifying and analysing these patterns, the operator is able to identify recurring behaviours, anticipate emerging trends and resolve potential issues before they happen. Ultimately, this is what sets Elementa’s ethos apart from that of other flex operators. 

Designing with purpose

The same thinking also extends to the way that Elementa approaches workplace design itself. Rather than beginning with desk numbers or aesthetic trends, Elementa starts by understanding its clients’ objectives before shaping spaces around the people using them.

Ben Curtis, Director of Workplace Strategy, elaborated on this process: "Most workplace decisions I've seen start with questions about desks, floorplans and square footage, rather than what the organisation is actually trying to achieve. The workplace is only one part of the equation. People, culture, behaviour, technology and environment all shape performance. Science at Work means defining the outcome first, measuring what matters and designing around evidence rather than assumptions."

It’s a philosophy echoed by Ed Cowell, who added: "For too long, this sector has competed on square footage and amenities. That’s not what keeps a client. Clients renew because the space meets their people's needs through making them more productive and engaged. At Elementa, we track over 150 touchpoints across the client journey and act on feedback within 48 hours. That’s the shift from flex office as a commodity to flex office as a catalyst for performance".

Science at Work, brought to life

Nowhere is Elementa's philosophy more tangible than at 125 Old Broad Street. Here, the recently refurbished 43,000 sq ft City building brings Science at Work to life, with every square foot reconsidered through the lens of evidence and performance.

Informed by workplace studies and behavioural research, the redesign culminated in a workplace organised around five distinct modes of working: concentration, collaboration, conversation, reflection and exploration.

As Property Director, Tom Sleigh explains, "125 Old Broad Street shows exactly how Science at Work translates into the real workplace. This wasn't about refreshing finishes or following design trends. Every decision was informed by evidence around how people work best today".

"We've increased the number of meeting rooms from 3 to 10, introduced significantly more focus settings with the highest ratio of phone booths to workstations in the City, created spaces for wellbeing and social connection, and built an environment that gives people genuine choice throughout their working day. It's a workplace that's been designed not simply to look better, but to perform better."

And the next chapter is already taking shape. In September, Elementa will unveil the first phase of 1 Great St Helen’s, a new 52,000 sq ft flagship in the heart of the City.

Preparing businesses for what's next

As AI and tech continue to reshape the way SMEs operate, expectations of the workplace are changing too. For Elementa, that means creating workspaces capable of supporting organisations through an era of rapid technological change.

For Chief Revenue Officer Kate Cox: "AI and technological transformation have accelerated the pace of evolution among the British SME community. It's essential that these progressive businesses have access to an infrastructure that is capable not just of keeping up with the pace of change but catalysing it, and this is where Elementa leads the conversation."

Perhaps the clearest endorsement comes from Elementa's clients. The operator reports retention of more than 80%, alongside an independently verified Net Promoter Score of +63 - improved over ten consecutive years and among the strongest in the sector.

The takeaway 

The workplace isn't standing still, and neither is Elementa. For years, the flex sector has competed on location, design and amenities. This operator, however, is betting that the next chapter will belong to workplaces that continue to learn, adapt and improve long after opening day. By creating a continuous feedback loop where workplaces evolve alongside the businesses using them, Elementa is making the case that the best spaces are never truly finished.

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