Why Services Sell: The Competitive Edge for
Tenant Loyalty and Higher Yields

There’s a quiet transformation happening in commercial real estate — and it’s not just about square footage or location. It’s about services. We’re seeing a shift in what tenants value. Yes, they want flexibility. Yes, they want prime locations. But what keeps them loyal — what gets them to renew, expand, and recommend — is the experience.

“Tenants aren’t just leasing space anymore. They’re buying into a workplace ecosystem,” says Tilly Smith-Fury, Director of Sales at Knotel. “And the better that ecosystem supports their day-to-day operations, the harder it is to walk away from it.”

At Knotel, “services” are the strategic layer that transforms a flexible workspace into a fully supported, high-performance environment. From design and delivery to workspace management, Knotel services is all about offering scalable offerings to make workspaces work.

Owners and Occupiers

Today’s occupiers demand more than flexibility in lease terms — they want flexibility in execution. That’s where Knotel’s adaptable services make the difference.

For two confidential technology clients in Hylo and Hallmark, Knotel delivered more than just move-in-ready space. We provided tailored, end-to-end solutions that evolved with their business needs — from initial design to daily operations.

Design + Delivery: Our teams worked closely with each client to translate their brand identity and functional needs into a workspace that truly reflected their culture — from layout to lighting, finishes to furniture.

Workspace Management: Knotel handled everything behind the scenes — vendor coordination, IT setup, facilities support — so their teams could focus on product, people, and performance.

Scalable Support: As these clients grew and evolved, their space evolved with them. We offered expansion paths, modular upgrades, and access to services that flexed with headcount and workflow.

“What made Knotel stand out was the way they listened, adapted, and delivered,” said one senior workplace leader. “They didn’t just give us space — they gave us a workspace that works.”

We define services as the integrated operational, technological, and experiential support we provide to help companies focus on their core business — not on managing their office. This includes everything from IT infrastructure and brand-aligned design, to on-demand space reconfigurations, event programming, and concierge-level tenant support.

Our services aren’t extras — they’re essentials. They’re what turn office space into an extension of a company’s culture, operations, and growth strategy.

From Commodity to Community

In a post-hybrid world, a plug-and-play office doesn’t always cut it. Occupiers expect spaces that are not just move-in ready, but move-the-needle ready. Take our workspace at One Lackington for example, complete with concierge-style Front of House, IT setup and support, brand-aligned design for each and every workspace, workspace services support which includes the ‘big stuff’ to your weekly coffee delivery, we handle it all.

“It’s about removing friction,” says Nick Hill, Growth and Partnerships Manager. “When we provide services that tenants would otherwise have to manage — from procurement to compliance to culture-building — we’re saving them time, money, and mental bandwidth.”

Loyalty That Drives Yields

It’s simple economics: tenants who feel served are tenants who stay. And long-term, satisfied tenants improve asset performance.

Across Knotel’s portfolio, we’ve seen a clear correlation between high-service environments and:

• Longer lease terms

• Increased tenant referrals

• Reduced vacancy and downtime

The model is no longer “if you build it, they will come.” It’s: if you support them, they will stay.

Services That Scale

At Knotel, we’ve evolved beyond space provision. Our flexible workspaces are bundled with strategic services — tailored to the operational and cultural needs of growing companies.

Whether it’s:

• IT and AV installations

• On-demand expansion and sublease solutions

• Event and wellness programming

• Integrated broker partnerships and revenue share models

...we’re not just solving space problems — we’re solving business problems.

Explore our flexible workspace and service offerings here.

Final Thought: Don’t Sell Square Feet. Sell Success.

“Services are not an add-on,” says Tilly. “They’re the edge. In today’s competitive leasing market, they’re what separates space from strategy.”

Brokers, landlords, and operators can work with Knotel on this model and ultimately make revenue.

Want to discuss how services can help you close your next client or retain your current ones? Let’s talk. Reach us directly here.