Fora taps Danny Babington
as Senior Commercial Lead 

In a move that underscores its commitment to the broker and agent market, Fora has announced the appointment of Danny Babington as its new Senior Commercial Lead - a high-impact hire set to deepen broker and agent engagement, sharpen sales performance, and drive forward the brand’s ambitious commercial vision. Here’s everything you need to know.

For those in the know, Danny Babington is a name that carries serious weight. His standout career spans influential roles at Flexioffices, IWG, Landmark, The Instant Group, and most recently as Global Lead of Agent and Broker Partnerships at Mindspace. With a robust network across major brokerages and tenant rep agents, and a sharp instinct for commercial growth, Danny has built a reputation for forging partnerships that deliver consistently and at scale.

In his new role as Fora's Senior Commercial Lead, Danny will be responsible for optimising broker/agent leadflow and conversion whilst also ensuring that Fora’s central sales team performance continues to lead the market. Working closely with senior stakeholders, he’ll play a key role in enhancing sales operations, elevating the customer journey, and reinforcing Fora’s position as a market leader in flexible workspace.

Speaking exclusively to Flex and The City, Adam Egan, Head of Commercial Partnerships at Fora, commented:

“Danny’s appointment marks a significant milestone for Fora and reinforces our deep appreciation and ongoing commitment to our valued broker and agent partners, whose expertise and relationships are integral to our success. In a fast-evolving flex/managed landscape his exceptional reputation, extensive network, and proven ability to deliver commercial growth make him an outstanding addition to our team."

With momentum building across the portfolio, the timing couldn’t be better. Danny steps in as Fora turns broker engagement into one of its sharpest competitive advantages.

“I’m thrilled to be joining Fora at such a pivotal time in the company’s journey”, Danny tells us. “I’ve had the privilege of holding roles across global organisations, but the opportunity to work alongside such a talented team - within one of the most innovative and progressive flexible workspace offerings on the global stage is something I am very much looking forward to.”

With Fora's broker and agent strategy in trusted hands, all signs point to a sharpened focus, stronger broker alliances, and a continued evolution of what premium flex space can be.

Watch our 'Take a Tour' of Fora's newest and most ambitious workspace yet - The Jellicoe.

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